Glossary/AI in Marketing/Few-Shot Prompting
AI in Marketing
Few-Shot Prompting
Including a handful of examples in a prompt so an AI model copies the desired format, tone, or reasoning.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Few-shot prompting is including a handful of examples in a prompt so an AI model copies the desired format, tone or reasoning. Showing several sample inputs and outputs, such as past headlines in a brand's style, usually produces more consistent results than instructions alone, without retraining the model.