Privacy & Identity

CCPA / CPRA

California's consumer privacy laws granting rights to know, delete, and opt out of data sale.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

CCPA and CPRA are California consumer privacy laws. The California Consumer Privacy Act took effect in 2020, and the California Privacy Rights Act amended and expanded it from 2023. Together they give residents rights to know, delete, and correct personal data and to opt out of its sale or sharing, including for cross-context behavioral advertising.