Channel Performance Report

Google Ads report, launched 2025, showing how Performance Max and Demand Gen results split across Search, YouTube, Display, Discover, Gmail, and Maps.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The channel performance report is a Google Ads report, launched in 2025, that shows how Performance Max and Demand Gen results split across Google surfaces such as Search, YouTube, Display, Discover, Gmail and Maps. It gives advertisers more visibility into where automated campaigns serve and which channels drive results.