Demand Gen Campaigns

Google Ads AI-powered campaigns for visual ads across YouTube, Discover, and Gmail, aimed at creating demand and driving conversions.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Demand Gen campaigns are an AI-powered Google Ads campaign type for visual ads across YouTube, Discover and Gmail. They are designed to create demand and drive conversions among audiences who are browsing rather than searching, using image and video creative with audience targeting such as lookalike segments.