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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityChildren's Online Privacy Protection Act (COPPA)

Privacy & Identity

Children's Online Privacy Protection Act (COPPA)

A US law requiring verifiable parental consent before collecting personal data from children under 13 online; FTC amendments finalized in 2025 tightened its rules.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Children's Online Privacy Protection Act (COPPA) is a US law requiring websites and apps to obtain verifiable parental consent before collecting personal information from children under 13. The Federal Trade Commission enforces it and finalized amendments in 2025 that tightened its rules. Violations can bring substantial civil penalties, affecting targeting and data collection.