Glossary/Adtech & Programmatic/Click Injection
Adtech & Programmatic
Click Injection
Mobile fraud where a malicious app detects another app's install and fires a fake click just before it completes to steal attribution credit.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Click injection is a mobile ad fraud technique in which a malicious app on a device detects when another app is being installed and fires a fake click just before installation completes. The fraudster then receives attribution credit, and payment, for an install it did not actually drive, often stealing credit from organic or legitimate sources.