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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAdtech & ProgrammaticClick Injection

Adtech & Programmatic

Click Injection

Mobile fraud where a malicious app detects another app's install and fires a fake click just before it completes to steal attribution credit.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Click injection is a mobile ad fraud technique in which a malicious app on a device detects when another app is being installed and fires a fake click just before installation completes. The fraudster then receives attribution credit, and payment, for an install it did not actually drive, often stealing credit from organic or legitimate sources.