Google Play Install Referrer

An Android API that passes referral data from the Play Store to an app at first launch, enabling accurate install attribution.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Google Play Install Referrer is an Android API that passes referral information from the Play Store to an app when it first launches. The data identifies where the install came from and when the referral click and install happened. Mobile measurement partners use it for accurate, deterministic install attribution on Android.