Glossary/Mobile & App Marketing/Click Spamming
Mobile & App Marketing
Click Spamming
Mobile ad fraud where fake clicks are fired en masse so fraudsters can claim credit for organic installs that follow.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Click spamming is a type of mobile ad fraud in which large volumes of fake clicks are fired, often from devices of users who never saw an ad. When some of those users later install an app organically, the fraudster claims attribution credit. It inflates paid install counts and drains user acquisition budgets.