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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingClick Spamming

Mobile & App Marketing

Click Spamming

Mobile ad fraud where fake clicks are fired en masse so fraudsters can claim credit for organic installs that follow.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Click spamming is a type of mobile ad fraud in which large volumes of fake clicks are fired, often from devices of users who never saw an ad. When some of those users later install an app organically, the fraudster claims attribution credit. It inflates paid install counts and drains user acquisition budgets.