Conversational Commerce

Selling through chat interfaces, including messaging apps, brand chatbots, and AI assistants, where discovery and purchase happen in conversation.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Conversational commerce is selling through chat interfaces, including messaging apps, brand chatbots and AI assistants, where product discovery, questions and purchase happen within a conversation. It lets customers shop through natural dialogue rather than menus and search, and it is growing as AI assistants become a place where people research products.