Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAgency & IndustryCost-Plus Fee (Labor-Based Fee)

Agency & Industry

Cost-Plus Fee (Labor-Based Fee)

Agency compensation calculated from staff hours or FTEs times rates, plus an agreed overhead and profit margin.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A cost-plus fee, or labor-based fee, is agency compensation calculated from staff hours or full-time equivalents multiplied by agreed rates, plus an overhead and profit margin. It ties pay to the resources a client consumes, which is transparent but can reward inputs rather than outcomes, so it is sometimes paired with performance bonuses.