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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySocial & CreatorCreator Rate Card

Social & Creator

Creator Rate Card

A creator's published price list for deliverables like posts, Reels, and Stories, plus add-ons such as usage rights.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A creator rate card is a creator's published price list for deliverables such as posts, Reels and Stories, plus add-ons such as usage rights. It may also cover exclusivity, whitelisting and bundled packages. Rate cards give brands a starting point for budgeting and negotiation, though final fees often vary by campaign scope.