Creator Whitelisting

An arrangement letting a brand run paid ads through a creator's account and handle, with the creator's permission.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Creator whitelisting is an arrangement in which a creator grants a brand permission to run paid ads through the creator's account and handle. The ads appear to come from the creator, which often feels more authentic than brand-account ads. Platforms like Meta and TikTok support it through partnership ads and authorized access.