Glossary/Brand & Performance Marketing/Spark Ads
Brand & Performance Marketing
Spark Ads
TikTok's ad format that boosts existing organic posts, from a brand or authorized creator, keeping their native engagement and handle.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Spark Ads are a TikTok ad format that boosts existing organic posts, either from a brand's own account or from a creator who authorizes the brand to use their post. The promoted video keeps its original handle, likes, comments and shares, so the ad looks native to the feed and often feels more credible than standard ads.