Crossing the Chasm

Geoffrey Moore's 1991 thesis that tech products must bridge a gap between early adopters and the pragmatic early majority to go mainstream.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Crossing the Chasm is Geoffrey Moore's 1991 thesis that technology products must bridge a gap between visionary early adopters and the pragmatic early majority to reach the mainstream market. Moore argues companies should dominate one narrow niche first, offering a complete solution, then use that foothold to expand into adjacent segments.