Glossary/AI in Marketing/Custom GPT
AI in Marketing
Custom GPT
A tailored version of ChatGPT configured with specific instructions, files, and tools for a task, such as brand-voice copywriting.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A custom GPT is a tailored version of ChatGPT configured with specific instructions, reference files and tools for a particular task, such as brand-voice copywriting or answering questions about internal guidelines. It lets teams package repeatable workflows so colleagues get consistent results without writing detailed prompts each time.