Custom Product Pages

Alternate App Store product pages with different screenshots, videos, and text that can be matched to specific ads or audiences.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Custom product pages are alternate versions of an App Store product page with different screenshots, preview videos, and promotional text. Each has its own URL, so developers can match pages to specific ads, audiences, or features. Showing a page that reflects the ad a user clicked typically improves conversion to install.