AI in Marketing

AI Copilot

An AI assistant embedded in software that helps a person draft, analyze, or act inside that tool while the person stays in control.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An AI copilot is an AI assistant embedded in software that helps a person draft, analyze or take actions inside that tool while the person stays in control. In marketing platforms, copilots can write copy, summarize performance or build reports from plain-language requests, with the user reviewing and approving the results.