Dynamic Ad Insertion (DAI)

Swapping in different, often targeted, ads at the moment of playback in streaming video, podcasts, or audio rather than fixing them in the content.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Dynamic ad insertion (DAI) is a technology that places ads into streaming video, podcasts, or audio at the moment of playback rather than permanently fixing them in the content. Different viewers or listeners can receive different, often targeted, ads. Server-side insertion stitches ads into the stream for smooth playback and makes ad blocking harder.