IAB Podcast Measurement Guidelines

IAB Tech Lab technical standards defining how podcast downloads, listeners, and ad deliveries are counted so metrics are comparable across hosts.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The IAB Podcast Measurement Guidelines are IAB Tech Lab technical standards that define how podcast downloads, listeners, and ad deliveries should be counted. By setting rules such as filtering bots and duplicate requests, they make metrics comparable across hosting platforms, and compliance can be certified through independent audits.