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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceDynamic Product Ads (Catalog Ads)

Retail Media & Commerce

Dynamic Product Ads (Catalog Ads)

Ads automatically built from a product catalog that show each person the specific items they viewed or are likely to want.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Dynamic product ads, also called catalog ads, are ads automatically built from a product catalog. They show each person the specific items they viewed or are likely to want, using images, prices, and details from the feed. They are widely used for retargeting and prospecting on platforms such as Meta and Google.