Glossary/Retail Media & Commerce/Dynamic Product Ads (Catalog Ads)
Retail Media & Commerce
Dynamic Product Ads (Catalog Ads)
Ads automatically built from a product catalog that show each person the specific items they viewed or are likely to want.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Dynamic product ads, also called catalog ads, are ads automatically built from a product catalog. They show each person the specific items they viewed or are likely to want, using images, prices, and details from the feed. They are widely used for retargeting and prospecting on platforms such as Meta and Google.