Earned Media Value (EMV)

An estimate of what organic social mentions or coverage would have cost as paid media, often used to value influencer campaigns.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Earned media value (EMV) is an estimate of what organic social mentions or coverage would have cost as paid media, often used to value influencer campaigns. It assigns monetary values to impressions and engagements. Methodologies differ widely between vendors, so EMV is best treated as a directional benchmark rather than a measure of actual revenue.