Glossary/Retail Media & Commerce/Free Shipping Threshold
Retail Media & Commerce
Free Shipping Threshold
The minimum order value a shopper must reach to qualify for free shipping, used to raise average order value.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A free shipping threshold is the minimum order value a shopper must reach to qualify for free shipping. Retailers set it, often somewhat above their typical order value, to encourage customers to add more items. It is a common tactic for raising average order value while managing shipping costs.