Funnel Analysis

Measuring how many users move through each step toward a goal, such as visit, add to cart and purchase, to locate where they drop off.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Funnel analysis is the practice of measuring how many users progress through each step toward a goal, such as visiting a site, adding to cart and purchasing. By comparing completion rates between steps, it shows exactly where people drop off, helping teams prioritize fixes to pages, forms or offers that lose the most potential customers.