Product Analytics

Tools and practices, such as Amplitude, Mixpanel or PostHog, that analyze how users behave inside a digital product to improve activation, engagement and retention.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Product analytics is the set of tools and practices that analyze how users behave inside a digital product, using platforms such as Amplitude, Mixpanel or PostHog. By tracking events like feature usage and onboarding steps, teams identify what drives activation, engagement and retention, and where users struggle or leave.