Glossary/Strategy & Frameworks/SWOT Analysis
Strategy & Frameworks
SWOT Analysis
A planning tool assessing internal Strengths and Weaknesses and external Opportunities and Threats, commonly credited to 1960s work at Stanford Research Institute.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
SWOT analysis is a planning tool that assesses an organization's internal Strengths and Weaknesses and its external Opportunities and Threats. It is commonly credited to 1960s work at Stanford Research Institute. Teams use it to summarize their situation and inform strategy, ideally pairing it with evidence and clear priorities for action.