Glossary/Adtech & Programmatic/Global Alliance for Responsible Media (GARM)
Adtech & Programmatic
Global Alliance for Responsible Media (GARM)
A World Federation of Advertisers initiative that created shared brand safety and suitability frameworks; it was discontinued in 2024.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Global Alliance for Responsible Media (GARM) was a World Federation of Advertisers initiative that created shared brand safety and suitability frameworks for the advertising industry. Its common definitions of harmful content categories and risk levels were widely referenced by platforms and verification vendors. The initiative was discontinued in 2024.