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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityGlobal Privacy Control (GPC)

Privacy & Identity

Global Privacy Control (GPC)

A browser signal that tells sites a user opts out of data sale or sharing.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Global Privacy Control (GPC) is a browser signal that tells websites a user opts out of the sale or sharing of their personal data. Several US state laws, including California's, require businesses to honor it as a valid opt-out request, so sites must detect the signal and adjust tracking and data sharing accordingly.