Glossary/Privacy & Identity/Global Privacy Control (GPC)
Privacy & Identity
Global Privacy Control (GPC)
A browser signal that tells sites a user opts out of data sale or sharing.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Global Privacy Control (GPC) is a browser signal that tells websites a user opts out of the sale or sharing of their personal data. Several US state laws, including California's, require businesses to honor it as a valid opt-out request, so sites must detect the signal and adjust tracking and data sharing accordingly.