Glossary/Agency & Industry/World Federation of Advertisers (WFA)
Agency & Industry
World Federation of Advertisers (WFA)
The global body representing major advertisers and national advertiser associations, focused on media, brand safety, and responsible marketing.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The World Federation of Advertisers (WFA) is the global body representing major advertisers and national advertiser associations. It focuses on issues such as media effectiveness, brand safety, data and privacy, and responsible marketing. The WFA helps brand owners share knowledge and coordinate industry positions across markets.