Google App Campaigns

Google's automated campaign type that promotes apps across Search, Play, YouTube, Discover, and the Display Network from supplied assets.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Google App Campaigns are an automated Google Ads campaign type that promotes mobile apps across Search, Google Play, YouTube, Discover and the Google Display Network. Advertisers supply text, images, video, a budget and a goal such as installs or in-app actions. Google's machine learning then generates ads and optimizes bidding and placement automatically.