Google Business Profile

Google's free business listing, formerly Google My Business, that shows hours, location and reviews in Maps and local results.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Google Business Profile is Google's free business listing, formerly called Google My Business, that displays a company's hours, location, contact details, photos, and reviews in Google Search and Maps. A complete, verified, and regularly updated profile is one of the most important factors for local search visibility and drives calls and visits.