SEO & Content

Google Panda

A 2011 Google algorithm update targeting low-quality and thin content, later incorporated into the core algorithm.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Google Panda is a 2011 Google algorithm update targeting low-quality and thin content, later incorporated into the core algorithm. It demoted sites with shallow, duplicate or heavily ad-laden pages, hitting many content farms. Panda shifted SEO toward original, substantive content and made site-wide quality an important factor in rankings.