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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentThin Content

SEO & Content

Thin Content

Pages offering little original value, such as scraped, auto-generated, or barely-there content, that tend to rank poorly.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Thin content is pages offering little original value, such as scraped, auto-generated or barely-there content, that tend to rank poorly. Examples include doorway pages, near-empty category pages and copied product descriptions. Widespread thin content can lower perceptions of a site's overall quality, so it is often improved, consolidated or removed.