Glossary/SEO & Content/Thin Content
SEO & Content
Thin Content
Pages offering little original value, such as scraped, auto-generated, or barely-there content, that tend to rank poorly.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Thin content is pages offering little original value, such as scraped, auto-generated or barely-there content, that tend to rank poorly. Examples include doorway pages, near-empty category pages and copied product descriptions. Widespread thin content can lower perceptions of a site's overall quality, so it is often improved, consolidated or removed.