Glossary/Retail Media & Commerce/Guest Checkout
Retail Media & Commerce
Guest Checkout
A checkout option that lets shoppers buy without creating an account, reducing friction and cart abandonment.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Guest checkout is a checkout option that lets shoppers complete a purchase without creating an account. Requiring registration adds friction and is a common cause of cart abandonment. Offering guest checkout, sometimes with an optional account creation step after purchase, can improve conversion rates, especially for first-time buyers.