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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingHard Currency (Premium Currency)

Mobile & App Marketing

Hard Currency (Premium Currency)

An in-game currency mainly bought with real money, unlike soft currency that players earn through play.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Hard currency, or premium currency, is an in-game currency that players mainly buy with real money, such as gems or diamonds. It is scarce compared with soft currency, which players earn through regular play. Games use hard currency to sell premium items, speed-ups, and content, making it central to in-app purchase revenue.