Glossary/Mobile & App Marketing/Hard Currency (Premium Currency)
Mobile & App Marketing
Hard Currency (Premium Currency)
An in-game currency mainly bought with real money, unlike soft currency that players earn through play.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Hard currency, or premium currency, is an in-game currency that players mainly buy with real money, such as gems or diamonds. It is scarce compared with soft currency, which players earn through regular play. Games use hard currency to sell premium items, speed-ups, and content, making it central to in-app purchase revenue.