Glossary/Mobile & App Marketing/Loot Box (Gacha)
Mobile & App Marketing
Loot Box (Gacha)
A paid or earned in-game item that gives randomized rewards, a monetization mechanic regulated or restricted in some countries.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A loot box, or gacha, is a paid or earned in-game item that delivers randomized rewards. Players do not know exactly what they will receive, which makes the mechanic a powerful monetization tool. Because of its similarity to gambling, it is regulated or restricted in some countries, often requiring disclosure of drop odds.