Glossary/Strategy & Frameworks/Hype Cycle
Strategy & Frameworks
Hype Cycle
Gartner's model, introduced by Jackie Fenn in 1995, charting emerging technologies through a peak of inflated expectations, a trough of disillusionment and a plateau.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Hype Cycle is Gartner's model, introduced by Jackie Fenn in 1995, that charts how emerging technologies move through stages, including a peak of inflated expectations, a trough of disillusionment and a plateau of productivity. It helps organizations judge whether a technology's buzz reflects real maturity before investing.