Glossary/Strategy & Frameworks/PESTLE Analysis
Strategy & Frameworks
PESTLE Analysis
A scan of Political, Economic, Social, Technological, Legal and Environmental forces, evolved from Francis Aguilar's 1967 ETPS framework.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
PESTLE analysis is a scan of the Political, Economic, Social, Technological, Legal and Environmental forces affecting an organization. It evolved from Francis Aguilar's 1967 ETPS framework. Strategists use it to identify external opportunities and threats, often as input to SWOT analysis, market entry decisions and longer-term planning.