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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingIETF AI Preferences (AIPREF)

AI Search & Emerging

IETF AI Preferences (AIPREF)

An IETF working group developing a standard vocabulary for publishers to express how automated systems may use their content, including AI training.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

IETF AI Preferences (AIPREF) is an Internet Engineering Task Force working group developing a standard vocabulary for publishers to express how automated systems may use their content, including for AI training. The goal is consistent, machine-readable signals that can be attached through mechanisms such as robots.txt or HTTP headers, replacing fragmented company-specific controls.