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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & Contentrobots.txt

SEO & Content

robots.txt

A file at a site's root telling crawlers which paths they may or may not crawl.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

robots.txt is a file at a site's root telling crawlers which paths they may or may not crawl. It is used to keep bots away from low-value or private sections and to manage crawl load. Blocking a URL in robots.txt does not guarantee it stays out of search results; noindex handles that.