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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingReally Simple Licensing (RSL)

AI Search & Emerging

Really Simple Licensing (RSL)

An open standard, finalized in 2025, that adds machine-readable licensing and payment terms for AI use to a site's robots.txt.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Really Simple Licensing (RSL) is an open standard, finalized in 2025, that adds machine-readable licensing and payment terms for AI use to a website's robots.txt. Publishers can specify whether AI companies may use their content and under what conditions, such as attribution or payment, giving a structured basis for AI content licensing.