Glossary/Mobile & App Marketing/Impression-Level Revenue Data (ILRD)
Mobile & App Marketing
Impression-Level Revenue Data (ILRD)
Per-impression ad revenue from mediation platforms, shared with MMPs to calculate ad-revenue ROAS and LTV by campaign.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Impression-level revenue data (ILRD) is per-impression ad revenue reported by mediation platforms. When shared with mobile measurement partners, it lets app teams tie ad revenue back to the campaigns that acquired each user. This makes it possible to calculate ad-revenue ROAS and lifetime value accurately for apps that monetize through advertising.