Glossary/Mobile & App Marketing/In-App Review Prompt
Mobile & App Marketing
In-App Review Prompt
A system dialog, governed by Apple and Google APIs and limits, that asks users to rate an app without leaving it.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An in-app review prompt is a system dialog that asks users to rate an app without leaving it. Apple and Google provide APIs for it and limit how often it can appear, so developers cannot show it on demand. Teams time prompts for positive moments, such as after a completed task, to encourage favourable ratings.