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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingIn-App Review Prompt

Mobile & App Marketing

In-App Review Prompt

A system dialog, governed by Apple and Google APIs and limits, that asks users to rate an app without leaving it.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An in-app review prompt is a system dialog that asks users to rate an app without leaving it. Apple and Google provide APIs for it and limit how often it can appear, so developers cannot show it on demand. Teams time prompts for positive moments, such as after a completed task, to encourage favourable ratings.