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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceInstacart Ads

Retail Media & Commerce

Instacart Ads

Instacart's advertising platform, letting CPG brands buy sponsored product placements and shoppable display across grocery partners on its app.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Instacart Ads is Instacart's advertising platform that lets consumer packaged goods brands buy sponsored product placements and shoppable display ads within its app. Ads appear across the many grocery and retail partners available on Instacart. Because it sits close to purchase, brands can connect ad exposure to sales outcomes.