Glossary/Retail Media & Commerce/Instacart Ads
Retail Media & Commerce
Instacart Ads
Instacart's advertising platform, letting CPG brands buy sponsored product placements and shoppable display across grocery partners on its app.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Instacart Ads is Instacart's advertising platform that lets consumer packaged goods brands buy sponsored product placements and shoppable display ads within its app. Ads appear across the many grocery and retail partners available on Instacart. Because it sits close to purchase, brands can connect ad exposure to sales outcomes.