Interactive CTV Ad

A streaming TV ad that lets viewers act, such as scanning a QR code, pressing a remote button or adding to cart.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An interactive CTV ad is a streaming TV ad that lets viewers take an action, such as scanning a QR code, pressing a remote button to see more, or adding a product to a cart. Interactivity turns a passive television viewing moment into a measurable engagement, connecting TV-scale reach with direct response outcomes.