Glossary/Adtech & Programmatic/Interactive Advertising Bureau (IAB)
Adtech & Programmatic
Interactive Advertising Bureau (IAB)
The digital advertising trade association that develops industry standards, research, and policy for advertisers, publishers, and ad tech companies.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Interactive Advertising Bureau (IAB) is the digital advertising trade association that develops industry standards, research, and policy positions for advertisers, publishers, and ad tech companies. Through bodies such as IAB Tech Lab, it publishes guidelines and technical specifications that help the industry transact, measure, and govern digital advertising consistently.