Glossary/Retail Media & Commerce/Inventory Turnover
Retail Media & Commerce
Inventory Turnover
How many times a business sells and replaces its inventory in a period, calculated as cost of goods sold divided by average inventory.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Inventory turnover is how many times a business sells and replaces its inventory during a period, calculated as cost of goods sold divided by average inventory. A higher ratio generally indicates efficient sales and inventory management, while a low ratio can signal overstocking or weak demand. Healthy levels vary widely by industry.