Glossary/Retail Media & Commerce/Warehouse Management System (WMS)
Retail Media & Commerce
Warehouse Management System (WMS)
Software that controls warehouse operations such as receiving, storage locations, picking, packing, and inventory counts.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A warehouse management system (WMS) is software that controls day-to-day warehouse operations. It manages receiving, storage locations, picking, packing, shipping, and inventory counts. A WMS improves accuracy and speed, reduces labour and errors, and gives retailers and logistics providers real-time visibility into stock across their facilities.