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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceWarehouse Management System (WMS)

Retail Media & Commerce

Warehouse Management System (WMS)

Software that controls warehouse operations such as receiving, storage locations, picking, packing, and inventory counts.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A warehouse management system (WMS) is software that controls day-to-day warehouse operations. It manages receiving, storage locations, picking, packing, shipping, and inventory counts. A WMS improves accuracy and speed, reduces labour and errors, and gives retailers and logistics providers real-time visibility into stock across their facilities.