Glossary/AI in Marketing/Knowledge Cutoff
AI in Marketing
Knowledge Cutoff
The date after which an AI model has no training data, so it cannot know later events unless connected to search or other live sources.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A knowledge cutoff is the date after which an AI model has no training data, so it cannot know about later events on its own. Unless the model is connected to search or other live sources, its answers about recent products, prices, or news may be outdated. Marketers should consider this when relying on AI-generated facts.