ChatGPT Search

ChatGPT's built-in web search that pulls live results into conversational answers with cited sources, making it a growing discovery channel for brands.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

ChatGPT Search is ChatGPT's built-in web search capability that pulls live results into conversational answers with cited sources. Users can ask questions naturally and follow up, receiving synthesized responses with links. It has become a growing discovery channel for brands, making citations and visibility in its answers a marketing consideration.