LocalBusiness Schema

Structured data that specifies a business's name, address, phone, hours, and type to reinforce local search signals.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

LocalBusiness schema is structured data that specifies a business's name, address, phone, hours and type to reinforce local search signals. Added to a website, usually as JSON-LD, it helps search engines understand and display business details accurately. It complements a Google Business Profile and consistent citations in building local search visibility.